Kathryn Goetzke is the entrepreneur and innovator behind Mood-lites™, a new category of lighting in the $5 billion dollar U.S. lighting marketplace. Her mission for The Mood Factory is to 'Improve Moods' by teaching consumers how to engage senses, and armed with an MBA in International Marketing, an undergraduate degree in Psychology, and over twenty years of experience with small and Fortune 100 companies, she aims to do just that.
In her capacity as president, CEO and founder, Goetzke oversees sales, marketing and operations for The Mood Factory (www.themoodfactory.com). The Mood Factory's initial product line, Mood-lites, is available at Lowe's Home Improvement stores nationwide and the company is now launching additional products based on how scents affect moods, including Mood-scents, Mood-candles, Mood-butters, and more.
Prior to founding her own company, Goetzke, a world traveler who has worked and studied across the globe, was Vice President of Sales and Marketing for Compass Marketing. She guided Fortune 100 companies including The Gillette Company, Johnson & Johnson, Unilever, General Mills, and others in development of Alternate Channels, leading revenue growth of over 400% for Compass Marketing. Goetzke also led the strategic planning and business development for Brazilian-based Seed Technology Solutions (SeedTS), a Sao Paulo based technology firm, with income rising over 200% and project acquisitions with Deutsche Bank.
Goetzke began her career with 3M Corporation where she worked as a Research Manager at their headquarters in Minneapolis. She moved on to develop her experience at American Express serving different capacities in New Products, Marketing, Research and Promotions. After spending four years at American Express she went on to learn the ropes of Advertising in the West at Partners Creative, while exploring the mountains, wildlife and adventurous outdoors along the way. Goetzke has a Master of Business Administration degree in International Marketing Management from the University of St. Thomas, and a Bachelor of Arts degree in Psychology, International Studies and Biology from Winona State University.
In addition to launching Mood-lites, Ms. Goetzke founded a non-profit organization for depression called iFred (the International Foundation for Research and Education on Depression – www.depression.org) dedicated to eradicating the stigma of the disease using the sunflower, a focus on hope, the color yellow, celebrity engagement, and education on the biology of the brain. According to the World Health Organization, there are 350 million people around the world with major depressive disorder, yet depression is treatable and episodes often preventable. Goetzke is most excited about her new Schools for Hope initiative (www.schoolsforhope.org), based on research that hope is a teachable skill, and is working hard to reach 5th graders around the world so they may be equipped to always find HOPE.
Ms. Goetzke and her work has been featured in Entrepreneur Magazine, Home, InStyle, Family Living, Scholastic Choices Magazine and more. She has spoken at the United Nations, the Global Mental Health Movement Athens Conference, MHCA Conference, the Scent Marketing Institute and more. She has been on multiple radio and television shows including BBC, WGN Chicago, CBS Chicago, eWomenNetwork, and more. Ms. Goetzke writes regularly for the Huffington Post and PsychCentral, serves as editor for Healthcare Brand sites including Anxiety.org and Addictiontreatment.org, and writes regularly for iFred and The Mood Factory. She also serves on advisory boards for FundaMentalSDG and the Global Mental Health Movement.